Sam Cousins Joins Ryvalmedia

Ryvalmedia has announced the appointment of Sam Cousins as National Head of Strategy and Product, reporting to National Managing Director Kenny Stewart.

A highly experienced strategy agency leader, Sam Cousins joins the Ryvalmedia team from WPP’s Wavemaker, where she held the position of Chief Strategy Officer.  Prior to WPP, Sam was the first ever CSO of both The Media Store and iProspect and led strategy for dentsu X. Sam pairs a deep passion for how brands live in culture and connect to audiences with a data-driven approach to business growth

Sam will lead the evolution of Ryvalmedia's strategic client offering, product innovation and commercial go-to-market strategy. Working closely with the executive leadership team, she will champion the integration of AI, technology and data capabilities across the business to deliver greater value for clients, in partnership with the broader Cosmo5 Group.

Kenny Stewart said: “We’re very excited to be welcoming someone of Sam’s respected stature, experience and capability to the Ryvalmedia national family.

Benefiting from Sam's enthusiasm, energy and strategic leadership in how we leverage and galvanise our considerable Cosmo5 Group AI, tech and data service capabilities can only strengthen and enhance our teams’ ability to continue to deliver progressive work for our clients nationally."

Sam Cousins said: “I'm excited to help take Ryvalmedia into its next era combining the human understanding and real-world brand experiences that great strategy is built on, with the power of AI and data to move faster and smarter.”