Meet Our Team: Hannah Arundel

In the latest 'Meet Our Team' series, we chat to Hannah Arundel from Melbourne.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗮𝘁 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮?
As a Business Executive, I work with a dedicated team of Directors, Executives and Coordinators, overseeing all campaign activity across clients such as Hisense, BIG4, The Australian Ballet, Cirque du Soleil, Sydney Theatre Company and The Lion King.

I ensure success by tracking each campaign to guarantee deliverables hit the required KPIs and financial sales targets of our clients, while simultaneously managing up to the Director to support across internal reporting provided to the Senior Leadership Team.

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘆𝗼𝘂'𝘃𝗲 𝘀𝗲𝗲𝗻 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆?
Specsavers have consistently produced some of my favourite campaigns, recently with their stop motion animation campaign in conjunction with FlickerFest caught my eye, changing up their look but maintaining their well-known brand strategy of humour.

Specsavers creative strategy behind their OOH executions with lopsided billboards and ‘Lost Ladder’ special build, highlight Specsavers ability to build brand affinity and incite shareability with their brand playfulness.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
Although the lunches and events can definitely be seen as a highlight, they wouldn’t be nearly as enjoyable without the amazing people we share them with.

From the Ryvalmedia team to our clients and publisher partners, I feel incredibly lucky to be surrounded by people who constantly challenge, support, and collaborate keeping the industry dynamic.

𝗪𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵?
I wish I were keeping up with the Kardashians just for the fun of answering the question, though I’m a YouTube consumer through and through. My rolodex of content spans from True Crime documentaries, vlog style content and vodcasts such as The Girls Bathroom and Call her Daddy.

𝗠𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴?
I’ve currently been watching the transition from brands exploring AI capabilities in their media campaigns to pivoting their strategy towards nostalgia led content. Whilst reverting to nostalgia is not a new concept, these campaigns have a greater cut through due to the mass amounts of AI generated content.

This shift represents a strategic move back to human centric storytelling as a way to combat the digital fatigue we are seeing across the Australian market. It is essentially about trading artificial perfection for the authentic imperfections that people actually connect with.

𝗕𝗲𝘀𝘁 𝗰𝗼𝗳𝗳𝗲𝗲 𝗶𝗻 𝗠𝗲𝗹𝗯𝗼𝘂𝗿𝗻𝗲?
I’d love to have a decisive answer here to entice engagement, though I will happily have coffee from whoever is serving it. In saying this, Code Black, Juniper and Baba Sus all have a special place in my heart.