Meet Our Team: Laura Hanna

This week, we chat with Laura Hanna from the Melbourne team.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗮𝘁 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮?
I’m a Senior Business Manager, leading the team dedicated to our client, Live Nation. I oversee and manage their annual partnerships, challenge and optimise their marketing mix, and deliver high-impact campaigns across tours and the Live Nation brand. Ultimately, my focus is on growing the My Live Nation fanbase and driving as many ticket sales as possible.

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘆𝗼𝘂’𝘃𝗲 𝘀𝗲𝗲𝗻 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆?
I know the idea isn’t new, but I love how AAMI has embraced the AFL Grand Final over the past couple of years. The way they bring the “AAMI to the Rescue” message to life with Aussie sporting icons and personalities is super engaging and fits seamlessly into the broadcast. This year’s talent lineup was fantastic and kept me hooked for the full 90 seconds- which is more than I can say for later in the game (Cats fan 😿). It’s the kind of campaign that could easily become a long-lasting tradition and annual moment for AAMI to own, building brand recall and engagement year after year.

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
Definitely the people. I’m lucky to work with such driven, creative and supportive teammates, clients and partners who make every day enjoyable. The mix of collaboration, energy and ongoing learning in this industry keeps things exciting.

𝗪𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵?
I’m a massive Spotify consumer, if it’s not pump-up music on my way to work, it’s the Hamish & Andy Podcast, which never fails to make me laugh. I also enjoy watching podcasts on YouTube including DanDoesFooty and The Girls Bathroom. And of course, I’m no stranger to a scroll on TikTok, which makes it fascinating to see which brands and creators are using the platform most effectively.

𝗠𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱 𝘆𝗼𝘂’𝗿𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴?
TikTok’s new Content Suite has really caught my attention and we've been trialling it with some Live Nation activity. It’s essentially a searchable library of pre-vetted user-generated content ranked by its advertising potential. It gives marketers easy access to authentic, high-performing UGC and simplifies creative testing by offering ready-to-use content variations. It’s a smart, efficient step forward in bridging creativity and performance.

𝗕𝗲𝘀𝘁 𝗰𝗼𝗳𝗳𝗲𝗲 𝗶𝗻 𝗠𝗲𝗹𝗯𝗼𝘂𝗿𝗻𝗲?
Shout out to Verbano in South Melbourne, the go-to spot for the morning coffee and debrief with the work crew.