Ryvalmedia Sydney has been appointed to lead media strategy, planning and buying for Avant Mutual across core digital channels, including paid search, paid social and programmatic.
With a 130-year history, Avant Mutual is a member-owned doctors organisation, offering a range of products and services to support them in their professional and personal lives. Avant is Australia's largest medical indemnity insurer, protecting over half of Australia's doctors.
The partnership marks a significant growth milestone for the Sydney team, led by General Manager, Bianca Falloon. Avant joins the Sydney roster of clients including Red Balloon, Adrenaline Experiences, West HQ, Guide Dogs NSW/ACT, Endometriosis Australia, Sensar and Team Medical.
Bianca Falloon said: “I’m thrilled to be working with Avant Mutual and supporting a brand that plays such an important role in protecting Australia’s doctors. The alignment was clear from the start, with a shared focus on performance, innovation and growth, and we’re excited to build on the strong momentum already underway.”
