Ryvalmedia Sydney Appoints Group Business Director, Michael Cheffers
28 November 2025
Ryvalmedia Sydney has announced the appointment of Michael Cheffers as Group Business Director, reporting to General Manager Bianca Falloon.
With over a decade of media and communications experience, Cheffers joins Ryvalmedia from UM Worldwide, where he held the position of Senior Client Director working on the Optus account. His career spans leading agencies including Foundation, Wavemaker, and PHD, working across a diverse range of client brands and categories including FMCG, Automotive, Travel, Banking and Not for Profits, with expertise across brand and performance.
Bianca Falloon, General Manager, Ryvalmedia Sydney, said: “Michael is a strategic thinker and brings a depth of expertise that aligns perfectly with our growth ambitions. His collaborative leadership style is the perfect compliment to our way of working, and reinforces our commitment to delivering innovative, high performance solutions for our clients”.
Michael Cheffers added: “It’s an honor to join the wonderful team at Ryvalmedia. I’m looking forward to contributing to the continued success in meaningful client partnerships. Together with our expertise and strong leadership, we are only going to do truly amazing things”.
Cheffers’ appointment strengthens Ryvalmedia’s senior leadership team in Australia, as the agency continues its expansion and commitment to delivering transformative media and marketing solutions for its clients.