Partners

We're proud to work with some of the most influential brands in Australia

Client partners

Live Nation
bet365
MyDeal
anthem
MYOB
Hisense
Toshiba
BIG4 Holiday Parks
Specialized
New Era
Rains
Melbourne Utd.
Click Frenzy
One Two
Sleep Maker
Maniax Axe Throwing
Australian Automobile Association
DreamCity
Brady hotels & apartments
Greencollar
Port Phillip Ferries
McIntyre
Orthodontics Australia
ergoPouch
Camberwell Grammer School
Mahindra
RedBalloon
Racing Victoria
Australian Ballet
Secret Sounds
Narellan Pools
Guide Dogs ACT/NSW
Deco Rug
West HQ
Fixed Teeth

Media partners

Google partner premier 2022Meta business partner2023 Microsoft advertising elite partner
TikTok
twitter
Snapchat
IAB Australia
Seven
Nine.com.au
JCDecaux
ooh!
QMS
News Corp
Foxtel
ESPN
SBS
SCA
SEN
Nova
arn
Spotify
MamaMia
yahoo!
LinkedIn
reddit
Paramount+
apple

Our work

MyDeal

  • Communications architecture
  • Cross-channel media buying
  • Programmatic
  • Website tagging and tracking

Delivering unprecedented brand uplift and sales conversion for MyDeal

The ‘MyDeal It’ campaign aimed to supercharge brand awareness and consideration of MyDeal.com.au in the lead-up to the 2021 Black Friday period, harnessing a completely refreshed brand identity.

With 72andSunny’s creative reimagining Devo’s catchy 80s hit ‘Whip It’ into ‘MyDeal It’, we worked with our strategic planning tools GWI and CommsPoint to build an integrated campaign architecture that leveraged the best ‘sound-on’ environments to bring the creative to life. The final media mix combined traditional, brand-building channels with a data-driven programmatic strategy designed to serve the ‘MyDeal It’ campaign to the right person at the right time.

Through custom tags placed on the MyDeal website, Ryvalmedia established predictive modelling that identified the optimal reach and frequency to drive consideration and conversion, forming the foundation for our cross-device digital strategy.

Live Nation

  • Communications strategy
  • Consumer insights
  • Channel planning
  • Media planning and buying,

Expanding our reach into the New Zealand market

As a strategic partner of Live Nation, the largest live entertainment provider in the world, the excellent work of our local team in Australia saw Ryvalmedia also appointed as the agency of record in the New Zealand market.

The extension of the relationship meant we could seamlessly and strategically plan and execute campaigns in both countries; improving consistency in media planning between markets and reducing the drain on client resources. Having been awarded the contract, we extended our audience planning capabilities through data partner GWI to ensure we could continue to plan and deliver effective media campaigns; driving ticket sales for Live Nation while taking the nuances of both markets into consideration.

Over forty unique campaigns have been activated in New Zealand to date, each with a unique audience and media approach. We’re immensely proud to be working with Live Nation in multiple markets as they help to kick-start the live events scene around the world after two challenging years.

MYOB

  • Competitor analysis
  • Consumer insights
  • Media partnerships
  • Television

Increasing share of voice without increasing budget

The MYOB ‘end of financial year’ brief aimed to take advantage of the high-volume sales period to drive quality, qualified leads into the MYOB sales funnel. The secondary focus was driving a new, smarter conversation about MYOB while still leveraging existing brand strength and heritage.

The key insights that informed our planning showed that media conversations around EOFY were a lead indicator in making prospective customers engage in dialogue with others about tax time. Lorna Jane (Lorna Jane - Founder and CEO) became the face of the campaign while appearing as a key advisor to Lord Sugar on Nine’s Celebrity Apprentice.

The alignment with a credible advisor became the blueprint to MYOB’s behaviour across other media platforms, as they featured in News Corp’s EOFY business news and over 40 articles, from tips and tricks to webinar pieces; assisting and inspiring prospective customers to ‘build better businesses’ of tomorrow.

BIG4 Holiday Parks

  • Communications strategy
  • Consumer insights
  • Channel planning
  • Media planning and buying

Finding an opportunity in challenging times

Working with BIG4 Holiday Parks, we saw an opportunity to work while our competitors waited during the border restrictions and lockdowns that affected most of the country during the second half of 2021.

Using sophisticated, proprietary tools to track both consumer demand and competitor share of search, we developed a data-driven content strategy to supercharge their organic authority against competitors and guarantee a strong share of voice when demand inevitably returned.

The work carried out during this time delivered results when restrictions eventually lifted and Australians were ready to travel again. Organic revenue grew by 32% YOY in FY21, reducing our overall cost per acquisition and the previous reliance on paid activity to drive bookings.

Let’s start a conversation

Melbourne

Level 3, 101 Moray Street
South Melbourne VIC
3205


Joseph Pardillo, Managing Director

0413 339 036

joseph.pardillo@ryvalmedia.com.au

Sydney

Level 3, 414 Kent Street
Sydney NSW
2000


Bianca Falloon, General Manager

0410 567 707

bianca.falloon@ryvalmedia.com.au

Brisbane

Suite 2, Level 8, 757 Ann Street
Fortitude Valley QLD
4006


Mark Power, Managing Director

0415 757 864

mark.power@ryvalmedia.com.au

Finance

Craig De Vries, CFO RyanCap

0402 338 232

craig@ryancap.com.au


Accounts Receivable

finance@ryvalmedia.com.au

RyanCap

Simon Ryan, CEO RyanCap