Hayley Major One of 35 Media Leaders Accepted into TikTok Accelerator Program
29 May 2025

Congratulations to Melbourne's Hayley Major, who has been selected by TikTok as one of the 35 media leaders to participate in the 2025 cohort of the TikTok Agency Accelerator Program.
Receiving a record number of entries, the program is part of TikTok's commitment to fostering the development of talented professionals within the Australian media industry.
This year's program centres around the concept of "limitless", providing an opportunity to accelerate participants' personal and professional impact across two intensive workshops and a three-day professional summit.
Andrew Cambridge, Head of Agency at TikTok Australia and New Zealand, said, "This year's successful entrants demonstrated a clear vision and optimism for what's achievable within the industry, along with a strong sense of responsibility in shaping its future. The exceptional quality and depth of insight in the submissions made the selection process more competitive than ever. Congratulations to all those selected."