John Cotton Australia Appoints Ryvalmedia To Media Account

IJ / JP

Following a competitive pitch review, Ryvalmedia has won the full media remit for JOHN COTTON AUSTRALIA. The scope of work includes holistic media strategy, planning, and buying across all channels, digital and non-digital. The partnership commenced in March, with the first campaign currently live in the market.  

JOHN COTTON AUSTRALIA (JCA) can trace its Australian manufacturing roots back to at least 1956. They are the largest pillow and quilt manufacturer in the country and produce bedding products across a wide range of brands including: TONTINE, DOONA®, GAINSBOROUGH, JOHN COTTON, SNUGGLEDOWN, DREAM AWAY, CRESTELL and LUXURY BEDDING COMPANY.  TONTINE, JCA’s flagship brand has been providing Australian families with quality pillows, quilts, toppers, mattress protectors and pillow protectors and pet beds for almost 70 years. Over eighty percent of TONTINE bedding products are Australian made. 

 Ryvalmedia Managing Director Joseph Pardillo said: "The pitch team, led by our Head of Client, Isabella Jackson, did an outstanding job showcasing JOHN COTTON AUSTRALIA how our agency model aligns with their growth objectives and brand relaunch aspirations for the future. I take great pleasure in the opportunity to collaborate with an Australian-born manufacturing company that has roots dating back to 1956. We are excited to contribute to their mission of providing quality sleep for Australian families for another 70 years and beyond."

 Ryvalmedia Head of Client, Isabella Jackson, said: "This partnership marks a meaningful alignment between two businesses that value legacy, innovation, and long-term impact. With JOHN COTTON AUSTRALIA's rich heritage in sleep solutions and a portfolio of trusted Australian brands, and Ryvalmedia’s dynamic, channel-agnostic media approach, we’re well positioned to drive powerful outcomes together. We look forward to supporting their evolution in the market and helping to elevate their brands in the hearts and homes of Australian consumers."

 JOHN COTTON AUSTRALIA, Chief Commercial Officer Lynette Chetcuti, said: "At JOHN COTTON AUSTRALIA, our brands including Tontine, Doona® and Gainsborough are trusted staples in millions of Australian homes, and partnering with an agency that truly understands the legacy and future potential of our portfolio was essential. Ryvalmedia demonstrated a clear vision for how to elevate our iconic brands such as Tontine through smart, integrated media strategies that resonate with today’s consumer. Their appreciation for our heritage, combined with a bold, forward-thinking approach, makes them a strong strategic partner as we continue to build our presence and strengthen the emotional connection Australians have with our products."

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