Meet Our Team - Chris Piccolo

We talk to Chris Piccolo.

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗮𝘁 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮?
As a Business Coordinator, my role is diverse and keeps me on my toes! My key responsibilities include building and managing digital campaigns, communicating with clients, and contributing valuable data analysis and reporting to the team. It’s great working with Oliver Hempsall and James Hutchison across our patch, and I love helping to build relationships with our clients!

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗿𝗲𝗰𝗲𝗻𝘁 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻?
I've really loved watching the St Hugo Enchanté Rosé campaign featuring Daniel Ricciardo unfold. For me, what really resonated was the brilliant brand alignment and clear strategy they’ve implemented, as well as the use of organic, digital and ATL media in harmony.

Partnering with someone like Daniel – who is such a well-liked Aussie figure with incredibly broad appeal – felt like such an authentic way to connect the brand with people in a memorable way. I’m not normally a rosé drinker, but I might pick one up next time I’m at Dan Murphy’s!

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
I love the social aspect of the agency life - I’ve met so many people from different backgrounds and industries! We have clients ranging from retail/ecomm, to live entertainment, to the racing industry! This means we’re always having to think outside the box on how to provide the best possible outcomes for our clients.

We're also consistently communicating with publishers to stay up to date on the best options available to us! Communication is key in media!

𝗪𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵?
My partner and I have recently finished the latest season of Severance on Apple TV - it’s been a wild ride so far and I can’t wait for season 3! Otherwise I’ve been diving into some history podcasts for my journey to and from work lately - I’ve never really been much of a podcast listener, but I’ve jumped on the bandwagon now!

𝗠𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴?
I’m interested to see how the population interacts with streaming networks in the coming months. We’re seeing far more people opt into partially paid streaming services that also include ads to reduce their monthly subscription, and with more great shows across the networks, I expect to see some extra opportunities for advertisers to get great engagement through highly specific audiences!

𝗕𝗲𝘀𝘁 𝗰𝗼𝗳𝗳𝗲𝗲 𝗶𝗻 𝗠𝗲𝗹𝗯𝗼𝘂𝗿𝗻𝗲?
If you’re in the CBD, I can’t go past Captains of Industry just off Elizabeth St near Bourke St Mall.  Not only excellent coffee, but it has a gorgeous old-school aesthetic and is the main focus of a co-working space with a bespoke leather-worker on the same floor!