Meet Our Team - Kimi Teoh

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗮𝘁 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮?
I’m an Account Director, where I get to work alongside a seriously talented team to make a real-world impact for our clients. Our unofficial motto? The answer's always yes (within reason). This mindset has led us to build bold, tailored solutions beyond media, including an AI-powered lead nurture product that's helping our clients unlock entirely new growth channels.

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘆𝗼𝘂'𝘃𝗲 𝘀𝗲𝗲𝗻 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆?
This one hits close to home — a 2-minute ad for potato crisps, without the crisps — by Malaysian creator SoImJenn for Golden Duck. In an age of shrinking attention spans, it broke all the so-called rules of what makes a “good ad” while managing to keep viewers engaged to the very end. With the boom of AI content and tightening creative budgets, it was a sharp reminder that bold, human storytelling still stops the scroll. (Link for those curious: https://lnkd.in/dJ6v4mpf)

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
The pace. The learning. The people. I’m lucky to work with clients, publishers, and most importantly, a team of the sharpest minds in media. When you’re surrounded by the best of the best, every day feels like an opportunity to grow (and occasionally be humbled by someone’s spreadsheet shortcuts).

𝗪𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵?
I’m keeping tabs on Bram Van der Hallen for all things Meta (shoutout to Jake Devine for the hot tip). And after hours? I’ve just finished binge-watching all four seasons of Hacks — smart, sharp, and slightly unhinged. Just how I like my comedy.

𝗠𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴?
The rise of generative engines as a new frontier in search. With LLMs powering consumer research and ChatGPT now integrated into Shopify for instant checkouts, the traditional SEO playbook is being rewritten. Challenger brands now have a chance to compete not with legacy, but with relevance. The next wave? Generative engine optimisation.

𝗕𝗲𝘀𝘁 𝗰𝗼𝗳𝗳𝗲𝗲 𝗶𝗻 𝗕𝗿𝗶𝘀𝗯𝗮𝗻𝗲?
Eight Ounce in Springwood. It’s a bit of a drive, but absolutely worth it for their top-tier coffee coconut cloud or pistachio matcha latte. Pro tip: there are so many options to try, you’ll probably want to order a second one to go.