Meet Our Team - Vanessa Williams

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗮𝘁 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮? My role as a Business Director is all about bringing together brilliant minds from across different teams. Together, we strategically plan and bring to life media campaigns that are precisely tailored to achieve key business objectives.

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘆𝗼𝘂'𝘃𝗲 𝘀𝗲𝗲𝗻 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆? The KIA Tasman campaign series is a standout, showcasing insightful localisation for a global brand. By cleverly integrating iconic sporting figures and a well-crafted narrative, it has forged an impactful and memorable connection with local Aussie audiences. The ongoing evolution of its storylines is particularly intriguing, highlighting a strategic depth that is admirable.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? For me, the best thing is undeniably, its people. When different people come together it leads to a magical flow of exciting and innovative ideas. This vibrant collaboration isn't just about problem-solving; it's what keeps the work constantly evolving, to get the best results for your client and make every day interesting.

𝗪𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵?  I love the Working Dog company, so at the moment, I am regularly tuning into to HYBPA? and Cheaps Seats. Unfortunately Taskmaster has just ended but already looking forward to the next season coming in H2.

𝗠𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴? The rapidly expanding integration of Generative AI is an almost scary media trend that I am nervous to see blossom. Specifically in the way that it is transforming media through content creation, enabling hyper-personalization and the evolution of social searching algorithms. It's also driving more interactive and immersive experiences, leveraged from enhanced analysis of personal data. Its interesting to see the discussions that result from this progression, around ethics, copyright, and the crucial balance between human creativity and AI capabilities.

𝗕𝗲𝘀𝘁 𝗰𝗼𝗳𝗳𝗲𝗲 𝗶𝗻 𝗠𝗲𝗹𝗯𝗼𝘂𝗿𝗻𝗲? Code Black, South Melbourne (plus a good excuse to get to the Markets!)