RedBalloon appoints Ryvalmedia to media account


Ryvalmedia Sydney, led by general manager Bianca Falloon, has been appointed the full media remit for Australia’s largest experience marketplace, RedBalloon. 

Ryvalmedia was engaged to plan and buy the RedBalloon Christmas and Mother’s Day campaigns and following their significant collaboration, RedBalloon has awarded the agency with a commitment to continue the partnership. The appointment is effective immediately. 

The scope of work includes holistic media strategy, planning, and buying to grow top-of-mind brand awareness, drive associations with gifting, and convert customers to purchase. The brand’s next large-scale campaign will be Father’s Day.

Part of Big Red Group, RedBalloon is Australia’s leading site for thoughtful, curated experiences and gifts. Proudly Australian-owned, for over 20 years, RedBalloon has brought customers amazing experiences that have sparked over 5 million stories of adventure, courage, love, and connection.

Bianca Falloon said, “The continuation of our partnership is a testament to the strength of our collaboration and shared vision for RedBalloon, and as we move into the next stage of our partnership, we are excited to have the opportunity to spearhead these key campaigns and leverage our expertise and resources to drive real business outcomes.” 

David Anderson, CEO of Big Red Group said, “The future of our partnership with Ryvalmedia is bright as we continue to create impactful campaigns that resonate with our audience, to strengthen our brand and drive tangible results for RedBalloon.”


Let’s start a conversation


Level 3, 101 Moray Street
South Melbourne VIC

Joseph Pardillo, Managing Director

0413 339 036


Level 3, 414 Kent Street
Sydney NSW

Bianca Falloon, General Manager

0410 567 707


Suite 2, Level 8, 757 Ann Street
Fortitude Valley QLD

Mark Power, Managing Director

0415 757 864


Craig De Vries, CFO RyanCap

0402 338 232

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Simon Ryan, CEO RyanCap