Ryvalmedia Sydney Wins Adrenaline Experiences

Ryvalmedia has secured a significant new business win, taking on the media strategy, planning, and buying remit for Adrenaline Experiences, Australia’s largest adventure experiences marketplace and part of the Big Red Group portfolio.

 The appointment marks a deepening of the partnership between Ryvalmedia and Big Red Group, with Adrenaline becoming the second brand from the group to join Ryvalmedia Sydney’s growing client roster—alongside RedBalloon.

 With a legacy spanning 25 years, Adrenaline Experiences was born out of a bold mission: to get more Australians living adventurously through once-in-a-lifetime experiences such as skydiving, hot air ballooning, jet boating, and V8 race drives. The brand is now preparing for a full-scale relaunch, with Ryvalmedia tasked with leading the charge across all media channels.

 As part of its remit, Ryvalmedia will deliver a holistic media strategy encompassing full-funnel planning and buying. The initial focus will be the reintroduction of the Adrenaline brand to market, while also driving commercial performance for key campaigns including the fast-approaching Father’s Day retail period.

 Media efforts will span a broad array of touchpoints, supported by a hybrid model that sees Ryvalmedia working in close collaboration with Adrenaline’s internal team, who will continue to manage Search Engine Advertising (SEA), Meta, and Affiliate channels. This integrated approach is designed to ensure agility, alignment, and effectiveness across all campaign executions.

 Bianca Falloon, General Manager at Ryvalmedia Sydney, said:
“The continuation of our partnership with Big Red Group is a testament to the strength of our collaboration, shared vision, and proven results. We are thrilled to expand this relationship with the addition of Adrenaline Experiences and are excited to leverage our expertise and resources to drive real business outcomes.”

 Toni Westlake, Head of Brand and Marketing for Big Red Group said: “After the success we have had with Ryvalmedia on RedBalloon over the past two years, it was a clear choice for me to expand the partnership to include Adrenaline. The Ryvalmedia team is an exceptional partner for my team, proving time and time again that we can trust their expertise and agility on everything from tactical retail moments to major brand-shifting moments. I am so excited to see the growth we will deliver with Ryvalmedia for our adventure brand.”