Cyber-sale firm Click Frenzy has awarded its full media account to Ryvalmedia after a competitive agency review. It is understood the incumbent Mindshare did not pitch.
Launched in 2012 by Global Marketplace, Click Frenzy has 1.7 million members. The platform stimulates e-commerce activity in Australia for its retailer partners through its annual industry-wide online mega sales events.
The partnership with Ryvalmedia will begin imminently to plan and execute the first campaign together, The Main Event, in November. The event is Click Frenzy’s biggest online activation for the year, with over 500 Australian and global brands offering discounts during the promotional period.
Managing director Joseph Pardillo said: “It’s such a special opportunity for us to be working closely with a revolutionary digital business like Click Frenzy, and we’re very grateful for the chance to be partnering with Mark and the team, bringing unrivalled and exclusive retail offers to millions of Australians.
Their entrepreneurial spirit as a business is infectious and we can’t wait to build exciting campaign events with them that is deserving of their amazing retail sales offers.”
Click Frenzy head of marketing and content, Mark Salzmann, said: “We’re excited to partner with Ryvalmedia as we embark on the next phase of growth for Click Frenzy. Ryvalmedia captured our imagination during the tender process, presenting several innovative ideas which we’re excited to implement for our upcoming campaigns.”
Published by Mumbrella, 20th September 2022