Meet Our Team - Chandler Neill

𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼 𝗮𝘁 𝗥𝘆𝘃𝗮𝗹𝗺𝗲𝗱𝗶𝗮?
Business Director, leading a wonderful team across a mix of clients with both performance and brand objectives. Together, we partner closely with each client to deliver smart, strategic outcomes, while also pushing the boundaries of media channels and platforms, ensuring we not only stand out in market but also drive meaningful impact, ultimately connecting consumers with each brand.

𝗙𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘆𝗼𝘂'𝘃𝗲 𝘀𝗲𝗲𝗻 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆?
DiDi's latest campaign, particularly across outdoor, has been a fun and relatable response to a competitive market. Their play on timely moments, paired with a strong value proposition, makes it a clever and compelling. I'm keen to see where they take it next. I know it got me, I downloaded the app straight away.

𝗪𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘁𝗵𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆?
First and foremost, it’s the people. The team I work with day-to-day, the wider Ryval crew, our clients, and publishers all make coming to work genuinely enjoyable. Even on the longer days, it’s their support and energy that make it worthwhile. The industry as a whole has done a great job of creating a welcoming, collaborative environment, though equally challenging to ensure there is continual growth and opportunities to learn, and that makes all the difference.

𝗪𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘂𝗽 𝘄𝗶𝘁𝗵?
Most days start with an episode of of sorts from Shameless Media, and if it’s not that, I’m catching up on the back catalogue of The Diary of a CEO or The Rewatchables. On the commute to and from work, those fill the time nicely. At home, Dept. Q is the current Netflix watch, and Friends is always in the background, my go to comfort show.

𝗠𝗲𝗱𝗶𝗮 𝘁𝗿𝗲𝗻𝗱 𝘆𝗼𝘂'𝗿𝗲 𝘄𝗮𝘁𝗰𝗵𝗶𝗻𝗴?
TikTok as a search function is something I’ve been using more and more, for everything from recipes to holiday packing tips. I haven’t relied on it for anything too serious yet, but it’s fascinating to see how the platform is evolving, and how brands are starting to engage, despite some preconceived ideas about its audience. Will it remain a space dominated by younger users, or start to broaden its reach? Either way, it’ll be interesting to watch how brands adapt their presence in response to changing search behaviours as well as changes to other social platforms.

𝗕𝗲𝘀𝘁 𝗰𝗼𝗳𝗳𝗲𝗲 𝗶𝗻 𝗠𝗲𝗹𝗯𝗼𝘂𝗿𝗻𝗲?
Shout out to a local favourite; Carter Lovett in Elsternwick.